The work that shaped my career.

Transformation & Culture

Lead enterprise initiatives that help align culture, communications, and ways of working across a growing global organization.

Leadership Alignment

Partner with senior leaders to translate business priorities into workforce, engagement, and communication strategies employees can understand and act on.

Change & Adoption

Design communications, stakeholder engagement, and readiness strategies that help teams navigate enterprise-wide change.

Global Operating Model

Build governance structures, workflows, and performance frameworks that improve alignment, consistency, and execution at scale.

Function Build

Built Nasdaq's global employer brand and recruitment marketing function from the ground up, establishing the team, operating model, governance, and ways of working.

Employee Value Proposition

Launched Nasdaq's global Employee Value Proposition within three months, creating a unified people story across regions, functions, and candidate touchpoints.

Workforce Attraction

Developed global attraction strategies tied to enterprise growth priorities and partnered with Talent Acquisition leaders to improve pipeline quality, candidate experience, and hiring outcomes.

Measurement & Business Impact

Established performance frameworks and executive reporting to guide investment decisions, track progress, and demonstrate business impact.

Campus Employer Brand

Developed and executed global employer brand strategy for campus hiring across key markets.

Diversity Engagement

Designed multi-channel campaigns to reach underrepresented talent segments, increasing diverse applications by 31% within four months.

Campaign Strategy

Translated talent insights into creative and media strategies, partnering with People, Talent Acquisition, and business leaders to align attraction efforts with workforce priorities.

Measurement & Decision Support

Built executive dashboards and performance frameworks that tracked progress, drove accountability, and informed strategic decisions.

Client Advisory

Led employer brand and recruitment marketing engagements for enterprise clients across industries, building employee value proposition strategies, campaign roadmaps, and attraction frameworks.

Media & Activation

Managed $1M+ in annual paid media across LinkedIn, Glassdoor, Meta, and programmatic channels, while scaling the activation business from $30K to $1M+ in revenue within one year.

Cross-Functional Leadership

Led strategy, creative, media, and analytics teams to deliver large-scale talent campaigns from brief to execution.

Commercial Results

Achieved 120% of annual sales targets, maintained 90% client retention, and delivered 60%+ profit margins across digital campaign portfolios.